Reviews are the highest-leverage marketing asset most service businesses ignore, largely because asking feels awkward and remembering to ask is nobody’s job.
Automating it solves both. The request goes out on a trigger — job marked complete, final invoice paid, program finished, appointment attended — which is exactly when goodwill peaks. Nobody has to be the person who asks.
What we set up:
- Triggered requests tied to the real completion event in your system, not a weekly batch.
- Sensible sequencing — one ask, one reminder, then stop. Chasing reviews costs more goodwill than the review is worth.
- A short feedback step first, so people who had a bad experience are routed to you privately instead of to a public listing. That’s a service recovery opportunity, and it’s the part that makes the whole thing safe to turn on.
- Direct links to the platforms that matter for you — Google Business Profile, industry directories, Facebook.
- Referral asks to the people who left strong reviews, since they’ve just told you they’re happy.
- Monitoring and response prompts so reviews don’t sit unanswered.
One caution we’ll insist on: no incentives for positive reviews, and no filtering of who gets asked based on how you think they’ll rate you. Both breach the major platforms’ terms and both are the kind of thing that surfaces at the worst possible moment.